Average amount of online accounts

While specific data on the total number of online accounts per individual in Australia is limited, existing statistics provide some insights:

• Social Media Accounts: The average Australian internet user maintains approximately 6.3 social media accounts, aligning closely with the global average of 6.7. 

• Banking Accounts: On average, Australians hold more than two bank accounts per person. 

Considering the prevalence of online services such as shopping, entertainment, and utilities, it’s reasonable to infer that Australians manage numerous online accounts across various platforms. This underscores the importance of robust password management practices and the potential utility of password management tools.